10 Ideas for Food Truck Themes


Because it combines inexpensive cuisine with high appeal, barbecue is a terrific idea. The greatest elements of Texas-style barbecue are combined with locally sourced ingredients and environmentally sustainable packaging at Washington, D.C.’s Carnivore BBQ. a further advantage. Your truck’s aroma, which is sweet and smokey, is guerrilla marketing in and of itself.


This culinary craze has demonstrated its endurance. Gourmet cupcakes can be served either simply or indulgingly opulently. A large variety of gourmet cupcakes, including alcoholic specialties like margarita and sangria, are available at Sassi Cakes in Buffalo, New York. In order to increase their potential for profit, they also provide catering services and distribute cupcakes up to a 50-mile radius.

3-Ethnic Fusion

One or more ethnic cuisines can be combined to create some delectable dishes. Korean BBQ and Vietnamese food are two current examples of ethnic fusion. The Sisig Taco with braised and sautéed pig ear, tongue, and belly are one of several traditional Filipino dishes that Guerrilla Street Food in St. Louis, Missouri, serves with a modern twist. Trying something new is frequently encouraged by food trucks.


Paninis, which are essentially gourmet sandwiches, just need a few pieces of equipment (a panini press or two) and provide a wide range of dining possibilities. They make a fantastic after-work snack and are perfect for the lunch crowd. From Richmond, Virginia, Bikini Panini serves paninis and other foods with a Mediterranean flavor.

5-Organic and Local Fare

Local cuisine and fresh products should not be monotonous. In fact, the flavors frequently surpass those of foods produced commercially. A food truck might advertise itself as a sustainable enterprise by serving local, easily accessible meat and vegetables. Do you want to go one step further? Replace your current engine with a biodiesel or hybrid model.

6-European Flavors

Through food trucks, the Old World is making a comeback. The Bratwurst King serves homemade cakes and strudel, bratwurst (obviously), paprika chicken, Austrian goulash, and bratwurst across the Washington, D.C., region. You’re selling the idea of gastronomic travel, so push this topic as far as you can.

7-American Regional Cuisine

Maine lobster is delivered to New York City by the food truck Red Hook Lobster Pound. From lobster rolls to clam chowder, the truck serves a variety of real New England favorites. There are numerous food trucks, including poutine, taco, and gumbo trucks. Offer a service or product that clients won’t typically find in your location.


There are many different kinds of waffle trucks, serving everything from chicken and waffles to fancy waffles filled with blueberries and lemon cream cheese. Like paninis or tacos, this idea can be offered virtually all day and will be just as popular at breakfast as it would be at three in the morning. Every mood and time of day can be satisfied at Waffle Crush in Phoenix, Arizona.


Burgers are a timeless classic that is available both plain and fancy. Burgers are usually popular, but they also frequently have the most competition. These trucks are just too numerous to count. To make your burger truck truly distinctive, think about including a twist from one of the other styles on our list.

10-Ice Cream

An ice cream truck is an open canvas, so you can be as inventive as you like. It is the original food truck theme and an American classic. You can provide typical American ice cream flavors like a rocky road or peanut butter fudge, as well as rich Italian gelato. Even hand-made gelato popsicles, like HipPOPS in Miami, Florida, are an option. Some more business-minded ice cream trucks only offer their goods during specific seasons, changing the vehicle for the off-season or renting it out entirely.